Turns out I nailed it. Just ask IBM.
Every year, Big Blue publishes its "5 in 5" list, a multi-year forecast examining "market and societal trends expected to transform our lives, as well as emerging technologies from IBM's global labs." The sixth annual 5 in 5 recently came out (http://www.ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/index.html). Have a look at item number 5 on this year's list:
Analytics: Junk mail will become priority mail
Imagine technology that replaces the unwanted messaging in your life with the next best thing to a personal assistant. IBM is developing technology that uses analytics and sensemaking to integrate data into applications that present only the information you want—and then do something about it. Combining your preferences and your calendar, for example, the technology will proactively reserve tickets to your favorite band's concert when your calendar shows you're free, or research alternate travel plans when it detects bad weather along your route, and then tell you where to go.
Oh crap.